This article will help you define the KPIs you may want to focus on to achieve tactical and strategic goals. It will also help you determine the reporting cadency that will be the most useful.
And a handy reading tip at the end.
First, here is some brief basic theory on two types of KPIs there are out there:
- Lead Measures or Leading KPIs – use those for managing tactics, and you'll see what's actually going on at the moment. These measures will tell you whether you have the leverage to achieve your strategic goals or not.
- Lag Measures or Lagging KPIs – use those for setting and achieving goals. It takes time to collect and interpret such measures, however it's the only way you can see the whole picture and decide whether you meet your goals.
Let's look at each of those in more detail.